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Helping Newbies To Avoid The Seven Sins When Buying Technology
The Sin of Excessive Expectations
Finally, the sin of Excessive Expectation. Technology just doesn’t sell anything. That’s a fact. We, as business owners and employees, are impressed by the technology but our customers’ wants and needs are really not affected necessarily by this wonderful new gizmo.
What technology really does is show that you are staying up with the latest and greatest. It shows a desire to learn and stay in touch with what’s new in your profession. It’s all about perception. It provides you hopefully with a new ability to provide the most exceptional service and finest products to your customers, patients and clients.
Now with that in mind I am not saying that technology does not have a “role” in sales. They do support sales but they do not necessarily create sales. Sales are made when relationships are developed with your customers; the relationships created by your employees developed as your representatives. It is the perception that the customer is in the right place, that you care about their wants, needs and comfort and that they are safe in your hands. Technology supports those decisions.
Summary
So, if you buy a piece of technology and expect your business to go through the roof, you’re just going to be disappointed. You buy technology to enhance service, efficiency, to increase communication and to increase productivity. Make sure you buy for the right reason, buy the right technology, buy what you need no more no less, don’t expect too much and make sure to use what you buy efficiently. By avoiding the seven deadly sins your employees will be happier, your customers will be better served and your business will utilize its dollars more wisely leading to increased profits and overall success.
Helpinig Newbies Avoid The Seven Deadly Sins When Buying Technology
The Sin of Not Learning
Similar to the sin of Not Using is the sin of Not Learning. Once you purchase and receive your equipment you need sit down, unfortunately read the manuals and learn the technology. Too many entrepreneurs just open the box and forge ahead. Then, when things break or don’t work as they want, they call tech support and expect a miracle. My suggestion and I know as a man this violates our ethics, you need to read the manuals. If there is no manual, no instructions on use or no instructional videos then don’t buy the technology.
Helping Newbies Avoid The Seven Deadly Sins When Buying Technology
The Sin of Not Using
This is probably the most important sin and should have been on the top of the list. But when writing this it just came out at this spot. As a business owner myself, I know how hard it is to make the money we earn and we need to be sure that if we are going to invest in anything, we need to make sure to use it. This not only means the business owner, but as the leader, the owner needs to be sure that his employees are on board. That they understand the investment and that they too are part of the team. They must feel ownership of this new technology and help to bring it on board. Employees, in general, tends to be scared, intimidated, afraid of new technology. The status quo is just easier and more comfortable.
Introducing new technology should be a major part of the purchase and obtaining the help from the manufacturer/distributor should be part of the deal. Just dropping off technology without so much as an introduction is just not fair. If the product is costly or complicated or both, then training should be available and offered even if at an additional cost.
Helping the Newbie Avoid The Seven Deadly Sins in Buying Technology
The Sin of Buying Too Much
Well, if you can buy too little, you can certainly buy too much. Now, if my staff is reading this they will tell you how II always say I’d rather have too much than too little. This usually relates to making sure that we never run out of anything. Running out is worse than having too much in stock. With too much you can at least continue business, with too little your business can come to an abrupt halt.
With technology, the costs are quite different. With overheads what they are we need to spend our dollars wisely. You need to find a fair mix between the correct technologies, the correct amount of that technology all at the right price
With expensive technology the old adage, if a little is good, more is better just doesn’t work. Besides the cost, when you buy too much you tend to get overwhelmed. With this feeling comes the problem of avoidance. If things are overwhelming we tend to avoid using the technology and that is just wasteful.
Helping Newbies Avoid the Seven Deadly Sins When Buying Technology
The Sin of Buying Too Little
Now this sin has two faces. Buying too little can mean not buying enough of any one technology. For example, buying a new computer with a small hard drive is probably an error. You can buy memory real cheap these days and you certainly will use it. Buying too little will just mean that you will be buying more later.
Buying too little can also mean not buying enough technology for your business. You need to think about your needs and the needs of your customers. Having too little technology can mean that customers wait too long for their services. Just imagine a department store with only one checkout counter. Not only would this cause chaos but tremendous customer ill will just because of too little available technology.
Helping Newbies Avoid the Seven Deadly Sins When Buying Technology
The Sin of Buying Too Late
The next sin, not necessarily in any specific order, is the sin of buying too late. Just like buying too early, waiting too long to jump on the band wagon can cost you possibly even more than purchasing too early. If you wait too long, you lose the advantages you might have gained in your business had you started using the technology appropriately. For example, if you waited years to purchase your first computer just imagine how far behind you would be today. Business owners need to utilize technology in their companies in order to maximize their efficiency both in marketing, sales, and manufacturing. Spend wisely but don’t wait so long that your competition leaves you in the dust.
Helping Newbies Avoid the Seven Deadly Sins When Buying Technology
There is nothing worse than buying some new technology and then not utilizing it to its full advantage. I hope that this article will help Newbies, anyone new to technology in general or perhaps to any specific technology, make the most of their investment dollars.
So, here are the Seven Deadly Sins of Buying Technology from someone who has been there, is still there and has just about every technology available today. I have either manufactured it, distributed it, owned it or have used it in one or another of my businesses. There are very few people out there who can make that claim. I hope that this brief paper helps some of you before you make one of these sins….if it does I have done my job.
The SIn of Buy Too Early
OK. I certainly have been guilty of this one. There are a group of people known as early adopters and I am one of them. We, as a group, need to buy everything before it hits the shelves. We have a deep down physical, if not emotional need, to have that gizmo before anyone else whether we need it or not. Well, for the most part this has been OK. I, as a techie, enjoy just having the technology. I enjoy finding answers to early on problems that still have not been diagnosed by the manufacturer and certainly no answer yet exists. But, for those of you who become frustrated by lack of support, lack of documentation, unmet promises etc. I would suggest that you wait until techies like me use, test and fix these new technologies. Wait for Version 2 or at least find places that can help you to avoid some of these pitfalls.
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